← Integrations
BookingProduction
Boulevard (BLVD)
Send completed Boulevard appointments to Google Ads as offline conversions.
Boulevard runs the booking and the calendar. Apointoo ties the ad click that produced each appointment to its real outcome, so Google Ads optimizes on revenue, not on form fills.
The appointment lives in Boulevard, the click lives in Google
Boulevard confirms the appointment, but it has no idea which campaign produced it — and a no-show or refund still counts as a conversion if you only track the booking. Bidding learns from noise.
The BLVD adapter follows the appointment lifecycle
The GCLID captured at booking travels with the appointment. When Boulevard marks it completed, Apointoo sends the conversion; when it is refunded or cancelled, Apointoo retracts it via a Google conversion adjustment keyed on the order_id. Completed means convert; refund means retract.
What it sends to Google Ads
booking_confirmedappointment_completedrefund_retraction
import { app } from '@vizuh/apointoo-sdk/adapters/booking/blvd'