Confirmed sale feedback for Google Ads

Show Google Ads which clicks became sales.

Apointoo keeps the Google Ads click connected to the lead through forms, WhatsApp, and booking flows, then sends the confirmed sale value and currency back to Google Ads. Correct the value or retract a refunded sale when the outcome changes.

Start for free Request a demo

Free self-service workspace. Demo requests are reviewed within 48 hours.

ILLUSTRATIVE PRODUCT FLOW — NOT CUSTOMER PROOF

From the ad to the confirmed sale

Google Ads click
Lead capturedform · WhatsApp · booking
Journey connected
Sale confirmed
Value and currency sent to Google Ads

No consent: not sent.
Sale changed: value corrected.
Sale refunded: retracted within the 55-day window.

Google sees the click. Your business sees the sale.

A lead event tells Google Ads that someone raised a hand. The journey may continue through a form, WhatsApp, or a booking flow, and the business confirms the sale later. Until those records stay connected, Google Ads does not receive the confirmed buyer outcome.

Google Ads records the click.

A lead event says someone raised a hand. That is all that arrives.

clicklead

Your business confirms the sale.

The journey may pass through a form, WhatsApp, or a booking flow before the sale happens.

formWhatsAppbooking

Without connection, the outcome never arrives.

Until click and sale stay joined, Google Ads does not receive the confirmed buyer.

separate records

A lead is not a sale.

The mechanism

Keep the click connected until the sale.

From the click to the corrected sale, in one connected record.

Capture the Google click with the lead.

A snippet in your frontend stores the ad identifier at the moment the lead arrives. No consent means no send.

Keep them joined across the journey.

Form, WhatsApp, booking: the click stays attached to the lead at every step.

Confirm the sale with value and currency.

When the business confirms the sale, value and currency enter the same record as the click.

Send that outcome back to Google Ads.

The confirmed sale returns to Google Ads as a conversion. The campaign can learn from buyers, not only from form fills.

Correct the value or retract the sale when reality changes.

Value changed: correct it. Sale refunded: retract the conversion within the 55-day window.

Boundaries

Truth has boundaries.

No consent means no send.
A click can stay attributable for 90 days.
A sale can be corrected or retracted within 55 days.
Google Ads return is live. Meta return is next — not available today.

For whom

Built for sales that happen after the click.

Clinics and appointment businesses

From inquiry or booking to the confirmed sale.

Keep the click connected from the first contact or the booking to the confirmed sale.

See this use case

Agencies

Show clients which clicks became sales.

Confirmed sales per campaign, from the click to the real outcome.

See this use case

Home services and lead generation

From form or WhatsApp to the confirmed outcome.

Keep leads connected until the business confirms the result.

See this use case

These lines describe supported journeys, not customer results.

Adjacent offers

Booking products sit beside the sales-feedback loop.

Reserve with Google publishes merchant booking links into Google. Booking chat supports booking conversations. Both are shipped offers; neither is a step in the Google Ads return loop.

Reserve with Google

Publishes merchant booking links into Google.

See Reserve

Booking chat

Supports booking conversations.

See the chat

Developer tools

Use the integration path your journey needs.

JavaScript snippet to capture the click in web journeys. WordPress plugin to capture in WordPress. TypeScript SDK to build custom booking and intake flows. Every path follows the same consent rule: no consent, no send.

JavaScript snippetWordPress pluginTypeScript SDK

Read the docs See developers