The sale teaches the ad.
Apointoo shows Google and Meta which leads became clients. The sale goes back to the ad, and the ad learns from it.
Built by someone who runs Google Ads and Meta Ads all day, not by a growth team
Private beta: every access request is reviewed by hand within 48h
The sale is the truth. The ad learns from it.
What happened after the click?
Lead. Conversation. Booking. Sale. Apointoo connects the dots and sends the sale back to the ad.
The ad
Brings someone to you.
The lead
They arrive by WhatsApp, form, or front desk.
The conversation
It becomes a quote, a consultation, or a booking.
The sale
The customer pays, sometimes days later, on another device.
The lesson
The sale goes back to the ad, which learns who buys.
Sent to Google Ads
Optimize for form submitted sale paid.
From click to sale, nothing is lost on the way.
The sale teaches the ad.
Refund? The receipt is stamped VOID and the conversion is retracted within the 55-day window.
A lead is not a sale.
Your ad knows who clicked. It knows who filled in the form. But often it does not know who bought.
The ad generates a lead. Google thinks the job is done.
But a lead is not a sale. The conversation, the booking, and the payment happen later, out of the ad’s reach.
Some leads buy. Others just fill in a form.
One lead disappears, another books, another pays €50, another €5,000. Most of the time, the ad does not know the difference.
Without the sale coming back, the ad learns wrong.
It keeps looking for people who fill in forms, instead of people who buy. And you defend the budget on guesswork.
The sale teaches the ad. Google just needs to receive the lesson.
Google accepts offline conversions for free. Only the click gets lost, the sale that fell through is not retracted, and each client needs manual work. Apointoo covers that.
For agencies and traffic managers
Agency
Defends the spend with a spreadsheet screenshot and guesswork
Defends it with lead and sale in one report
Traffic manager
The ad learns from whoever fills in a form
The ad learns from whoever pays
The click survives until the sale closes
Lost when the person comes back later
Preserved until the sale
The sale falls through (refund, fake lead)
The wrong conversion still counts
Retracted within the 55-day window
The sale happens off the site (WhatsApp, phone, front desk)
The ad never finds out
The sale goes back to it
Agency with several clients
A manual process per client
One place for all
The result goes back on its own, in the right format
Manual upload, one by one
Automatic
Works with what you already use
One system per integration
Any frontend
Before
“We generated 80 leads this month.”
“Of the 80 leads, 9 bought. Each sale goes back to the ad, which learns to find more customers like them.”
Sent to Google Ads
This is how ads should work.
The ad brings the customer. The customer buys. The sale teaches the ad. Apointoo keeps this cycle running.
The sale goes back to the ad
When the sale is confirmed, Apointoo sends it back to Google Ads in the format it accepts. The campaign learns from who bought.
The click survives until the sale
The first click is kept with the visit details. Even if the person comes back days later, the sale finds the right ad.
Works with what you already use
Form, booking, quote, or your own flow: you build the experience. Apointoo handles the attribution.
Confirm the sale, not the click
Mark when a lead becomes a booking, an accepted quote, or a paid sale. The report shows outcomes, not intentions.
Fake leads do not become lessons
Fake lead, duplicate click, test value: the event is blocked before it teaches the ad the wrong thing. You see what was rejected and why.
A sale that fell through is undone
Refund? Test lead? The sale is retracted from Google Ads within the 55-day window. The ad does not learn from what did not happen.
Works with what you already use.
You build the experience. Apointoo keeps the proof, and sends the sale back to the ad.
Frequently asked questions
Google Ads already has offline conversions. Why do I need Apointoo?
Because the click gets lost when the person comes back days later, and Google does not retract the sale that fell through. Apointoo keeps the click until the sale and sends the lesson back on its own.
Does this replace my CRM?
No. The CRM keeps what happened with each contact. Apointoo connects the contact to the right ad and sends the sale back to Google.
Does this replace GA4?
No. GA4 shows what happens on the site. Apointoo shows which ad brought which client, including what happened off the site.
Do I have to change my form?
No. Apointoo works with the form, the booking, and the quote you already use.
Does it work with WordPress, Next.js, or a custom site?
Yes. Any frontend can be connected without changing your stack.
Do I need to know how to code?
Someone with site access installs the layer once. After that, confirming sales and reading reports does not require code.
Why "the sale teaches the ad"?
Because the ad only improves when it knows what became a sale. Apointoo sends that information back, and the next campaign starts knowing more.
While the ad does not know who buys, it spends your budget on who does not.
Teach your ads with sales.
Get access to the private version of Apointoo and send your sales back to your ads. Every request is reviewed by hand within 48h.
What happens next: we review your request within 48h and reply by email. No sales call, no card.