Pipedrive
Won deals return to the campaigns that opened them.
Pipedrive records the deal truth. Apointo turns deal events into advertising signals: created, qualified, won, lost, each matched to the original click and delivered where bidding can use it.
Pages marked Planned are complete specifications written before the connector ships. They validate demand. Connectors with real delivery logs are marked Production or Beta.
The deal value never reaches the bid
Pipedrive knows a deal closed for 4,800 euros. Google Ads only knows somebody filled a form. Budgets keep following clicks because revenue stays locked in the CRM.
Deal lifecycle in, conversion value out
Webhook events map to canonical events: deal created, stage reached, deal won with value, deal lost after winning as correction. Apointo matches each to its original ad click before delivery.
- 01Pipedrive deal changes
- 02Webhook reaches Apointo
- 03Stage rules map deals to Apointo events
- 04Deal linked to the original click
- 05Won value goes back to the ad platforms
Register the webhook endpoint for deal events.
Map deal stages to Apointo events, including the win stage and its value field.
Connect your advertising destinations.
Reversed deals follow the correction rule you set.
| From | Apointo |
|---|---|
| Deal created | lead_created |
| Qualification stage reached | qualified_lead |
| Deal won | sale_paid (deal value) |
| Deal lost after winning | refund_retraction / correction |
Which field becomes the conversion value?
The deal value field, delivered at the moment the deal reaches your mapped win stage.
Can one pipeline have several conversion points?
Yes. Any stage can map to any canonical event, so long cycles can report qualified leads before wins.
When does this connector ship?
This page is the working specification. Join the early-access list and build order follows demand.