Pricing
Pay per client, not per form.
Apointoo bills per tenant (one client, one Google Ads account). The meter is conversions: every lead you mark converted — organic or paid — spends one signal.
2 months free
Free
Prove it on one client
Free
30 conversions / mo
Get started- 30 conversions/mo
- 1 tenant
- Apointoo forms + GCLID capture
- GTM tag
Starter
One client, getting started
€25/mobilled €300/year
100 conversions / mo
Get started- 100 conversions/mo
- 1 tenant
- Connect your own forms & CRM
- All integrations
- Recovered-spend dashboard
Most popular
Growth
One client, scaling
€42/mobilled €500/year
500 conversions / mo
Get started- 500 conversions/mo
- 1 tenant
- Everything in Starter
- Cross-account reporting
- Priority support
Pro
High volume & regulated clients
€83/mo· per tenantbilled €1000/year
1,000 conversions / mo
Get started- 1,000 conversions/mo
- Everything in Growth
- HIPAA available + signed BAA
- PHI-scoped handling
Enterprise
Agencies at scale
Custom
Talk to us- Unlimited tenants & conversions
- White-label + reseller
- One-MCC-connect + volume pricing
- SLA, BAA, data residency, API
Pro is billed per tenant and includes HIPAA (signed BAA). Managing 6+ accounts? Enterprise is cheaper.
We count conversions, not form fills.
A conversion is a lead you mark as converted — organic or paid. You choose which ones to send to Google Ads. That is the success signal, not the form fill, and the same signal feeds your reporting. Your plan limit is a monthly guideline, never a valve on what syncs to Google.
Frequently asked
- What counts as a conversion?
- A lead you (or your team) mark as converted, whether it came from organic or paid. Each mark spends one signal from your plan. That real outcome — not the raw form fill — is what we send back to Google Ads.
- Can I send only some conversions to Google?
- Yes. Your team decides which conversions go up to Google Ads and which stay in internal reporting only. Every marked conversion counts toward the limit; you control the destination.
- What happens if I pass my monthly limit?
- Nothing breaks. Conversions keep syncing to Google; we just prompt you to move up a plan. We never withhold a conversion.
- What is a tenant?
- One client / one Google Ads account. Agencies add a tenant per client, or move to Enterprise for unlimited tenants.
- Which plan has HIPAA?
- HIPAA comes with the Pro plan (€100), billed per tenant, with a signed BAA. It is not a separate add-on — it is included in the plan.