Zapier
Thousands of apps on the front. One canonical event on the back.
The Zapier action creates Apointo conversion events from anything that can trigger a Zap: a row in Sheets, a payment in Square, a stage change in any CRM. Mapping stays visual. Matching, deduplication, and delivery stay in Apointo.
Pages marked Planned are complete specifications written before the connector ships. They validate demand. Connectors with real delivery logs are marked Production or Beta.
Automation glue scatters attribution logic across Zaps
Teams end up with conversion logic living inside individual Zaps. Nobody can audit it, retry it, or prove what actually shipped to the ad platforms.
Zaps trigger; Apointo attributes and delivers
Actions cover creating events, correcting values, refunding, attaching identifiers, testing destinations, and replaying deliveries. Every result lands in the same delivery log as native connectors.
- 01Any app in your Zap fires
- 02Zapier sends the event to Apointo
- 03Fields map onto the canonical event
- 04Apointo matches identity and click
- 05Delivery logs show every receipt
Use the Create conversion event action inside any Zap.
Map app fields onto the canonical event fields.
Corrections and refunds run as their own actions.
Delivery receipts appear in Apointo logs regardless of which Zap fired.
| From | Apointo |
|---|---|
| Zap trigger (new lead, payment, deal) | Create conversion event action |
| Correction step in your Zap | Update value or refund action |
Which triggers will Apointo expose?
New canonical event, conversion delivered, delivery failed, and mapping error, so Zaps can react to delivery problems too.
Is Zapier required for sources with native connectors?
No. Native connectors run directly. Zapier covers everything else.
When does this connector ship?
This page is the working specification. Join the early-access list and build order follows demand.