How Chair Capacity Changes a Dental Clinic’s Google Ads Target
Open chair capacity should influence a dental clinic’s acquisition plan, but it does not generate an automatic Google Ads target. The model…
Category
Healthcare Economics
Gross Revenue or Contribution Margin: How Should a Dental Practice Model Lead Value?
A dental practice can model lead value from gross collected revenue or from a defined contribution-margin basis. The two choices answer…
How to Calculate Break-Even Cost per Booked Dental Consultation
Break-even cost per booked dental consultation is the most a clinic can spend to acquire one eligible booking before the expected…