Booking Platforms
How DrChrono Chooses the Time Zone for Appointment Reminders
DrChrono appointment reminders use a defined time-zone precedence. The practice group supplies the default reminder source, but an…
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Healthcare technology guides
Healthcare Cloud
Google Cloud Pub/Sub Message Storage Policy for Single-Region Health Workloads
A Google Cloud Pub/Sub topic needs more than a single value in allowedPersistenceRegions to support a strict single-region design. That…
Privacy & Compliance
GDPR Article 22 and Automated Appointment Eligibility: When Scheduling Becomes a Decision
An automated scheduling feature does not fall under GDPR Article 22 merely because software is involved. The threshold asks three questions…
HIPAA
How a HIPAA Business Associate Supports a Patient Access Request
A HIPAA business associate can help fulfill a patient access request, but the covered entity remains responsible for the individual’s right…
HIPAA
Healthcare Tracking Pixels After American Hospital Association v. Becerra
The court decision in American Hospital Association v. Becerra did not give healthcare organizations general permission to use tracking…
Booking Platforms
How to Map Zocdoc Visit Reason IDs to EHR Appointment Types
A Zocdoc visit reason and an EHR appointment type solve different scheduling problems. Zocdoc uses a visit_reason_id to describe why a…
Google Ads for Healthcare
How to Use Google Ads Data Exclusions After a Clinic Conversion-Tracking Outage
A Google Ads data exclusion can protect Smart Bidding from a verified conversion-tracking outage. It does not repair the tag, restore…
Google Ads for Healthcare
Google Ads Location Targeting for Clinics: Presence vs Presence or Interest
Presence and Presence or Interest answer different questions in Google Ads. Presence focuses on people likely to be in or regularly in a…
Google Ads for Healthcare
Google Ads New Customer Acquisition Goal vs a Clinic’s New-Patient Definition
Google Ads can label someone a new customer without proving that the person is a new patient under a clinic’s operating rules. The platform…
HIPAA
Outside HIPAA Does Not Make Health Conversion Tracking Low Risk
A finding that HIPAA does not apply to a particular actor or activity answers only the HIPAA question. It does not establish that health…
HIPAA
HIPAA Authorization, Privacy Consent, and Google Ads Permission Are Different Gates
HIPAA Authorization, Privacy Consent, and Google Ads Permission Are Different Gates. A clinic can satisfy one gate and still fail another.…
Booking Platforms
How to Prevent Duplicate Appointment Reminders Across Your EHR and Booking Platform
Two scheduling systems can each have appointment reminder capabilities, but that does not prove a clinic is sending duplicate messages.…